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ZetaDisplay's business concept is to guide the consumer by means of digital communication towards the desired behaviour in a decision-making situation, i.e. to reach out with the right message to the right prospect at the right time. The Group's cloud-based, software-controlled communication solutions target three primary customer segments:

• Retail including grocery, furniture and gaming outlets
• Public spaces such as cruise ships, train stations, public transport and trade fairs

Internal communication for organisations, both in office and production environments ZetaDisplay offers a full-service solution which includes concept and software development, installation and after-market (e.g. support). Our industry is known internationally as digital signage. VISION ZetaDisplay's vision is to be the leading global partner when it comes to influencing behaviour or engagement at the moment of decision, through digital signage.

OVERALL GOALS
ZetaDisplay's strategic goals are:

• To develop the Group by harmonising existing resources, customer-centric action and scalable software and service solutions
• To improve financial results driven by high customer satisfaction and a continuously growing percentage of SaaS revenues.
• To be the natural partner within our three priority business segments – retail, public spaces and internal communication.
• To evolve our leading international market position through continued organic growth and supplementary acquisitions.

RETAIL
To customers, Digital Signage is very much a graphic, hardware-based solution. As technology has developed and the market has matured, the focus has shifted from hardware to matters of software and services. Nowadays, ZetaDisplay's main customer benefit comes from offering a solution that can effectively create the desired customer behaviour in the end-consumer, where flexibility and the message are crucial. This benefit can vary depending on the customer segment. What they have in common, however, is that the intuitive interface (UX) and the connection of our databases (CMS) to the rest of the customer's digital ecosystem is seamless, operationally reliable and based in the cloud.

In the retail segment, we contribute to:

• Ensuring that customers' planned purchases go ahead
• Increasing the time spent in store
• Creating inspiration and interaction
• Increasing the visitors' footfall
• Increasing the customer conversion rate
• Increasing sales of advertised goods
• Ensuring the execution of campaigns
• Establishing a link between online and offline communication

PUBLIC SPACES

• Projects in public spaces place high demands on the reliability of installations in motion or outdoors. In these cases, the Company makes sure to provide:
• Robust, operationally reliable solutions in demanding environments
• Service Level Agreements with fast response times, proactive support and monitoring
• One-stop shop solutions as a full-service supplier
• Innovative hardware solutions with regard to size, technology and operation
• Automatic software updates – that do not require onsite support

INTERNAL COMMUNICATION
In internal communication, ZetaDisplay's solutions enable modern organisations to meet the challenge of reaching and maintaining a dialogue with all users, on the users' terms. Many organisations have personnel in different geographical locations who find themselves overloaded with the sheer volume of information. Penetrating this overload is a great challenge, and the Group's solutions:

• Increase access to relevant information in places where personnel spend time
• Increase the reuse of existing material, saving time and costs
• Increase the relevance of the information by adapting the content to specific zones
• Create seamless links between automatically and manually generated content
• Safeguard brand identity with intelligent template management

Digital Signage is a central aspect of our customers' digital transformation process. Our solutions form the hub that brings our customers' digital systems together into a visual interface. This makes Digital Signage the link between the desired change in consumer behaviour and the customers' after-market systems. We are the shop window towards the end user, whether the sector is retail, corporate communication or public spaces.

Regardless of customer segment, the European markets have seen a continued strong rise in demand over the past year. The relatively high degree of maturity and our leading expertise in Digital Signage in the Nordics give us a competitive edge as we look at new business opportunities, both organically and through acquisitions.

Consolidation on all the important European markets is a fact: a major company was sold to a British group focusing on Digital Signage in public spaces, a Southern European player made new inroads into Northern Europe, and major software suppliers are following a strategy of vertical integration, whereby companies can become competitors with their current distributors.

We are well positioned to play the leading role in the ongoing consolidation of our industry. Smaller players in the sector are finding it harder and harder to meet the increasing demands of internationalisation, complex deliveries and enhanced services. Technically speaking, among customers we will see greater software standardisation and an increasing number of integrations between different platforms.

Development moving forward will be about integrating our solutions with other software such as CRM, ERP, POS and different payment systems. Scalability and complexity will increase, making Digital Signage an even more important aspect of the customer's digital ecosystem – a hub for different types of software addressing consumer needs.

We live in a highly visual world. And we work with the most complex and confusing of all technology: humans and their behavior. Yet for our customers we make it feel clear, natural and achievable.

We insist on dreaming beyond what is seen. That is where behaviors change. That is where magic happens. We know, better than anyone, the fundamental elements of our industry and consumer needs. We seek not simply to inform, but to inspire. Ours is a culture of constant evaluation and renewal, empowering people to progress.

From deep study of the science of human behavior, we've sharpened a unique intuition. Combining that intuition with flawless technical skill allows us to surprise even as we deliver what we promise.
To orchestrate that final nudge that seems to work like magic.

We live in a highly visual world. And we work with the most complex and confusing of all technology: humans and their behavior. Yet for our customers we make it feel clear, natural and achievable. We insist on dreaming beyond what is seen. That is where behaviors change. That is where magic happens. We know, better than anyone, the fundamental elements of our industry and consumer needs. We seek not simply to inform, but to inspire. Ours is a culture of constant evaluation and renewal, empowering people to progress. From deep study of the science of human behavior, we've sharpened a unique intuition. Combining that intuition with flawless technical skill allows us to surprise even as we deliver what we promise. To orchestrate that final nudge that seems to work like magic.